Fortune Marketing Group
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Dumplings · all-you-can-eat

Dumpling Bar.

A complete visual and strategic overhaul through rebranding, then Meta ads for the new all-you-can-eat: $200 in ad spend, 2,571 customers and +$79,974 in revenue.

Dumpling Bar, Dumplings · all-you-can-eatDumpling Bar logo
Services
BrandingAds
Period
2026
Platforms
Instagram · Facebook
The Case

From challenge to results.

  1. 01The brief

    Keep Dumpling Bar relevant in the current market, then bring customers in for its new all-you-can-eat.

  2. 02What Fortune did

    • Rebranded: a complete visual and strategic overhaul
    • Repositioned the menu items with a specific style
    • Ran Meta ads for the new all-you-can-eat, then a 7-day campaign

  3. 03The results

    All-you-can-eat Meta campaign
    ROI
    $79,974 in tracked revenue from 2,571 customers
    39,887%
    Revenue
    +$79,974
    Customers
    2,571
    Ad spend
    $200
    See the campaign screenshots
Strategy

Our advertising strategy.

Real campaign results that helped restaurants increase awareness, traffic, and revenue.

  1. 01Audience research
  2. 02Creative
  3. 03Meta ads
  4. 04Optimization
  5. 05Growth
Meta Ads

The campaigns.

All you can eat

Ad spend
$200
Views
20,919
Customers
2,571
Revenue
+$79,974
ROI
39,887%

Ad creative

Creative

  • Fresh handmade dumplings
  • Steaming hot food
  • Unlimited AYCE experience
  • Friends & family dining
  • Authentic Chinese flavors

Audience

  • Families
  • Foodies
  • College students
  • Young professionals
  • Chinese food lovers

AYCE campaign

Dumpling BarAYCE ad insights: 20,919 views, 15,752 reach, 2,253 profile visits
Dumpling BarAYCE ad engagement: 190 likes, 110 shares, 76 saves; 278 follows and 182 address taps
Dumpling BarComments on the AYCE ad

7-day campaign

7 Days
Ad spend
$104.94
Views
13,840
CPV
$0.0076/view
CTA clicks
467

7-day campaign

Dumpling BarAd details: 467 profile visits at $0.22 each; $104.94 of $105.00 spent over 7 days on Instagram and Facebook
Dumpling BarAd engagement: 13,840 views, 9,611 reach, 467 profile visits, 115 follows
From the Client
Fortune Marketing helped us grow our sales and bring in real customer traffic through consistent social media support and clear results every week.
Dumpling Bar logo

Shuai Liu

Owner, Dumpling Bar

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