Every dollar needs a
plan.
Know what to promote, who to reach and what to say, before a single dollar goes out.
Get a Free ConsultationRestaurants We've Grown
Strategy Before
Spend.
Most restaurant marketing fails at the plan, not the post. We started on the restaurant floor, so we begin with the questions an owner actually has: which dishes should carry the menu, what your customers need to hear, when to launch and where the budget goes. You get a direction the whole team, yours and ours, can work against.
$5M+: Total client revenue, not revenue attributed to marketing alone.
How we work.
The deliverables, the people on your account, how the work runs and how we report on it.
Deliverables
- Positioning & concept
- Menu strategy
- Launch & grand-opening plan
- Promotions calendar
- Yelp & Google presence
- Community & local marketing
Account support
A dedicated project manager runs your account, backed by account coordinators, designers and an influencer manager.
- Project manager
- Account coordinators
- Designers
- Influencer manager
Workflow
- 01Identify the audienceWho eats here, who should, and what makes them crave it.
- 02Define the differentiationThe hero dishes and the one thing only your place can say.
- 03Turn social data into insightsWhat makes people stop, watch, share and visit.
- 04Test, learn, optimizeTry hooks and formats, keep the winners, scale them.
Reporting
We track the numbers that show growth, then measure, find the winners, refine and scale. Campaigns get their own report, like the Chef Fei influencer report.
- Views
- Reach
- Engagement
- Shares
- Saves
- Followers
The thinking
behind the growth.
01Positioning & Concept
What your restaurant is for, who it is for, and the one thing the place down the street cannot say, written down so every post, menu and ad agrees.
02Menu Strategy
Which dishes to lead with, how to name and describe them, and how to arrange the menu so guests order what you want them to order.
03Launch & Grand-Opening Plan
A week-by-week plan from the first construction post to the thirtieth day of service, so the opening sets the pace instead of fading out.
04Promotions Calendar
Seasonal specials, holidays, referral offers and slow-night deals mapped across the year, each one tied to a channel and a goal.
05Yelp & Google Presence
The listings that decide whether a stranger walks in: audited, cleaned up and given a schedule for photos, replies and updates.
06Community & Local Marketing
Culturally relevant, community-focused marketing for every kind of food brand: the community, the creators and the events that matter to your guests.
07Review & Reporting
Reports in plain language: what moved, what didn't, and what changes next, so the plan keeps getting sharper.
Not sure which of these you need?
Tell us about the restaurant and what you want more of. We'll tell you what's worth doing first.
Talk It ThroughOur Approach.
Audit
Your menu, your listings, your feed and the competition, honestly.
Position
Land on the story only your restaurant can tell.
Plan
Channels, calendar and budget: what happens, when and why.
Launch
Our team runs it week by week while you run the kitchen.
Review
Real numbers, and the plan adjusted to them.
Stop guessing what
to promote next.
Bring us the restaurant, not a content calendar. We will come back with a position, a plan and a budget that makes sense for a kitchen.
Every dollar needs a
plan.
Know what to promote, who to reach and what to say, before a single dollar goes out.
Get a Free ConsultationRestaurants We've Grown
Strategy Before
Spend.
Most restaurant marketing fails at the plan, not the post. We started on the restaurant floor, so we begin with the questions an owner actually has: which dishes should carry the menu, what your customers need to hear, when to launch and where the budget goes. You get a direction the whole team, yours and ours, can work against.
$5M+
Monthly revenue across our client restaurants
Total client revenue, not revenue attributed to marketing alone
140M+
Total content views
250K+
Followers gained for client accounts
100+
Restaurant & brand partners
How we work.
The deliverables, the people on your account, how the work runs and how we report on it.
Deliverables
- Positioning & concept
- Menu strategy
- Launch & grand-opening plan
- Promotions calendar
- Yelp & Google presence
- Community & local marketing
Account support
A dedicated project manager runs your account, backed by account coordinators, designers and an influencer manager.
- Project manager
- Account coordinators
- Designers
- Influencer manager
Workflow
- 01Identify the audienceWho eats here, who should, and what makes them crave it.
- 02Define the differentiationThe hero dishes and the one thing only your place can say.
- 03Turn social data into insightsWhat makes people stop, watch, share and visit.
- 04Test, learn, optimizeTry hooks and formats, keep the winners, scale them.
Reporting
We track the numbers that show growth, then measure, find the winners, refine and scale. Campaigns get their own report, like the Chef Fei influencer report.
- Views
- Reach
- Engagement
- Shares
- Saves
- Followers
The thinking
behind the growth.
Positioning & Concept
What your restaurant is for, who it is for, and the one thing the place down the street cannot say, written down so every post, menu and ad agrees.
Menu Strategy
Which dishes to lead with, how to name and describe them, and how to arrange the menu so guests order what you want them to order.
Launch & Grand-Opening Plan
A week-by-week plan from the first construction post to the thirtieth day of service, so the opening sets the pace instead of fading out.
Promotions Calendar
Seasonal specials, holidays, referral offers and slow-night deals mapped across the year, each one tied to a channel and a goal.
Yelp & Google Presence
The listings that decide whether a stranger walks in: audited, cleaned up and given a schedule for photos, replies and updates.
Community & Local Marketing
Culturally relevant, community-focused marketing for every kind of food brand: the community, the creators and the events that matter to your guests.
Review & Reporting
Reports in plain language: what moved, what didn't, and what changes next, so the plan keeps getting sharper.
Not sure which of these you need?
Tell us about the restaurant and what you want more of. We'll tell you what's worth doing first.
Talk It ThroughOur Approach.
- 01
Audit
Your menu, your listings, your feed and the competition, honestly.
- 02
Position
Land on the story only your restaurant can tell.
- 03
Plan
Channels, calendar and budget: what happens, when and why.
- 04
Launch
Our team runs it week by week while you run the kitchen.
- 05
Review
Real numbers, and the plan adjusted to them.
Stop guessing what
to promote next.
Bring us the restaurant, not a content calendar. We will come back with a position, a plan and a budget that makes sense for a kitchen.
Get a Free ConsultationView our work