Campaign overview
- Total invited
- 116
- Visited
- 116
- Posted
- 91
- 3/3 Top Tier
- 18/18 Mid Tier
- 45/45 KOCs
- 50/50 Consumer
All case studies
Chinese stir-fry
Chef Fei.
An influencer marketing campaign for Chef Fei's first U.S. location: 116 creators invited, 116 visited, 91 posted, and 2,146,200 total views.
- Services
- Influencer
- Location
- UTC, San Diego, CA
- Period
- September 2026
- Platforms
- Instagram · TikTok
The Case
From challenge to results.
01The brief
Put food creators in front of Chef Fei's first U.S. location, at UTC Mall in San Diego, as it opened.
02What Fortune did
- Invited 116 food creators across four tiers: top tier, mid tier, KOCs and consumer
- Got all 116 through the door, and 91 of them posted
- Tracked every post's views on Instagram and TikTok in the campaign report
03The results
September 2026 report- Total views
- 2,146,200
- Influencer collabs
- 94
- Total posts
- 138
- Creators visited
- 116
Campaign Results
September 2026 reportCampaign performance.
Overall content performance
- Total likes
- 48,125
- Total comments & shares
- 8,241
- Instagram views
- 1,533,800
- TikTok views
- 612,400
Instagram generated 71% of total views, while TikTok contributed 29%
Top Performing Content
The creators.
Top tier
3 creators
@SDfoodies
102Kviews · Instagram
@Gente
127Kviews · Instagram
@internaldandelion
47.8Kviews · Instagram
Mid tier
3 creators
- Instagram@foodthoughtsforall52.4Kviews
- Instagram@exploretonap87.7Kviews
- Instagram@giselle51.1Kviews
KOCs
5 creators
@lydiathemomcreator
44.1Kviews · Instagram
@todosmedicendani
45.2Kviews · Instagram
@lepandapiggy
30.2Kviews · Instagram
@sandiegomomfinds
26Kviews · TikTok
@ryanandstacy_
18.3Kviews · Instagram
Consumer
5 creators
@karlabracamontess
35Kviews · Instagram
@runnit_rick
27.3Kviews · TikTok
@eatsbytn_
18Kviews · Instagram
@bylauraarante
21Kviews · TikTok
@zoobtubefoodreviews
218Kviews · TikTok
Results
September 2026 reportThe proof.
Audience engagement
Google reviews
Yelp reviews
Free Consultation
Want results like these?
Get a free consultation.
Tell us about your restaurant or brand. We'll come back with what to fix first, and it costs nothing.
Chinese stir-fry
Chef Fei.
An influencer marketing campaign for Chef Fei's first U.S. location: 116 creators invited, 116 visited, 91 posted, and 2,146,200 total views.
- Services
- Influencer
- Location
- UTC, San Diego, CA
- Period
- September 2026
- Platforms
- Instagram · TikTok
The Case
From challenge to results.
01The brief
Put food creators in front of Chef Fei's first U.S. location, at UTC Mall in San Diego, as it opened.
02What Fortune did
- Invited 116 food creators across four tiers: top tier, mid tier, KOCs and consumer
- Got all 116 through the door, and 91 of them posted
- Tracked every post's views on Instagram and TikTok in the campaign report
03The results
September 2026 report- Total views
- 2,146,200
- Influencer collabs
- 94
- Total posts
- 138
- Creators visited
- 116
Campaign Results
Campaign performance.
September 2026 report
Campaign overview
- Total invited
- 116
- Visited
- 116
- Posted
- 91
- 3/3 Top Tier
- 18/18 Mid Tier
- 45/45 KOCs
- 50/50 Consumer
Overall content performance
- Total likes
- 48,125
- Total comments & shares
- 8,241
- Instagram views
- 1,533,800
- TikTok views
- 612,400
Instagram generated 71% of total views, while TikTok contributed 29%
Top Performing Content
The creators.
Top tier3 creators
Mid tier3 creators
KOCs5 creators
Consumer5 creators
Results
The proof.
September 2026 report
Tap any screenshot to see it full-screen.
Audience engagement
Google reviews
Yelp reviews
Keep Reading
Next case study.
Free Consultation
Want results like these? Get a free consultation.
Tell us about your restaurant or brand. We'll come back with what to fix first, and it costs nothing.
Get a free consultationAll case studies